Integrated Newsroom applications for Avid MediaCentral
TracoApps extend the capabilities of Avid MediaCentral | Cloud UX, connecting newsroom workflows with graphics systems, AI-powered media analysis and multi-platform distribution. The platform integrates technologies such as Vizrt graphics, Chyron, Octopus NRCS and AI-driven media intelligence, enabling broadcasters to produce, manage and distribute content directly from the newsroom environment.
Journalists and editors can create stories, enrich media content and publish reports across broadcast, digital and social platforms without leaving the MediaCentral workflow.
Trusted by global broadcasters
TracoApps solutions are deployed at major international broadcasters including Al Jazeera, ITV, Sky Italia, Sky News Arabia, Network 10 Australia, ATRESMEDIA, Asharq News, CNN Prima NEWS and MEDIASET España. These television stations use TracoApps to accelerate newsroom workflows, automate production processes and enable distributed newsroom operations.
Modern newsroom production
News television stations today operate in fast-moving environments where journalists must produce content continuously across multiple platforms. TracoApps provide newsroom teams with integrated tools that connect video production, graphics, AI media analysis and digital publishing directly inside Avid MediaCentral | Cloud UX. This allows editorial teams to work from any location while maintaining the same production capabilities as in a traditional broadcast newsroom.
What can you do with TracoApps?
TracoApps expand the MediaCentral ecosystem with applications designed for graphics production, newsroom integration, media distribution and AI-driven media intelligence. From creating broadcast graphics and managing newsroom rundowns to distributing finished stories and analyzing media content, TracoApps enable a unified newsroom workflow across broadcast and digital platforms. All applications operate directly inside MediaCentral Cloud UX, allowing journalists and editors to work within a single environment.
Fully integrated ecosystem
TracoApps connect Avid MediaCentral, Vizrt graphics, Chyron and Octopus NRCS into a unified newsroom workflow supported by professional integration and technical support.
Traco AI
AI-driven newsroom intelligence
Traco AI integrates artificial intelligence directly into the Avid MediaCentral newsroom environment. The platform automatically analyzes incoming and archived media, generating structured metadata and searchable insights using speech recognition, visual analysis and identity detection. This allows journalists and archive teams to quickly discover relevant content and understand media context without manual review.
Traco GFX
Broadcast graphics integration
Traco GFX integrates professional graphics systems such as Vizrt Viz Pilot Edge and Chyron Camio directly into the Avid MediaCentral newsroom workflow. Journalists and editors can access graphics templates, edit graphic data and place graphics directly into stories and video timelines, enabling fast and consistent broadcast graphics production.
Traco Octopus
Newsroom system integration
Traco Octopus connects Avid MediaCentral with Octopus NRCS, enabling integrated newsroom planning, story creation and production workflows. This integration allows television stations to enable editorial teams to manage rundowns, scripts and video production within a unified newsroom environment.
Traco MD
Media distribution platform
Traco MD enables journalists and producers to distribute finished stories directly from Avid MediaCentral to digital platforms, social media and OTT services. Combined with broadcast graphics and metadata workflows, Traco MD simplifies multi-platform publishing and accelerates digital news distribution.
Cloud-based newsroom access
TracoApps operate directly inside Avid MediaCentral | Cloud UX, allowing users to access newsroom tools from any location through a standard web browser. Journalists and editors can log in from a desktop or notebook without installing additional software.
Centralized platform management
All updates, maintenance and support for TracoApps are managed centrally through the MediaCentral environment. This approach simplifies system administration while ensuring that newsroom teams always work with the latest platform capabilities.
